A new trend that’s taking over the beauty industry is skinimalism. It trades complicated multi-step rituals in favor of just the essentials. Amid skincare du jour that emphasizes quality always over quantity, this back-to-basics routine wants you to clear away your vanity table for only one or two choice products that manage to do all.
Meet the founders of Pili Ani, Rosalina Tan and Mary Jane Tan-Ong. Working together as a Mother-Daughter duo, they have built a brand that represents a deeper kind of beauty - one that is founded on love and caring for others. We sat down with them to find out what it has been like build this business from the ground up together as a family.
The Pili Tree
The heritage of Pili Ani really begins with an amazing gift from nature only found in a specific region of the Philippines. This area, known as the Bicol region, is so remote there are almost no roads to get there. At the foot of the Mayon Volcano, in rich fertile soil, the Pili Tree grows and provides its bounty to the local people. Called the Chosen Tree, the magnificent Pili Tree is better described as the Giving Tree because of all the amazing things it provides to the community where it grows. Not only is it a source for a multitude of products including food, healing oils and anti-aging skincare, it supports the local economy in countless ways.
As the K-beauty boom has proven, people are eager for beauty secrets from around the globe. Allow me to suggest the next location for your radar: the Philippines. It's home to Pili Ani, a brand-new skincare line that recently landed in the US.
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