Beauty trends for 2022 celebrate the return of soft, hydrated lips. From the runways to the red carpet, beauty enthusiasts have been embracing a defined yet glossy pout as the focal point of any makeup look. Like skin, experts begin with smooth, moisturized lips as the ideal canvas for any lip trend. Regardless of shade or shape, proper lip care and prep are key.
Pili Ani’s Moisturizing Pili Lip Butter launched just in time in 2022 for the re-emergence of luscious lips in the beauty space. “We are excited to share this with the world,” begins brand CEO and co-founder, Mary Jane Ong. Curiosity was the main catalyst that led to the creation of this new product. It also compelled the conscious, proudly Philippine-made beauty brand to return to their roots.
“We take pride in the sustainable sourcing of our raw ingredients, Pili and Elemi Oils, in Bicol,” says Ong. With a fresh set of eyes, she and her team discovered that their signature Pili and Elemi ingredients could be crafted into a highly nourishing and restorative butter. “We also looked at other ingredients like shea butter and argan, which also come in butter form.”
Thorough research, product development, and third-party testing led to optimal results. The female founder who has also been taking the lead in developing new products for Pili Ani discloses: “Tests have confirmed that just after three days of using the Pili Butter, lips were more moisturized. Our proprietary butter formula also locks in moisture.”
A plethora of clean, vegan, and sustainable ingredients make up the secret recipe for Pili Ani’s Moisturizing Pili Lip Butter. The beauty brand takes this further by combining specially churned Pili Butter with its iconic Pili Oil to achieve a deliciously creamy texture and velvety finish. When applied on a regular basis, your pout will become visibly smoother and plumper—say goodbye to flaky and cracked lips!
You can use the Moisturizing Pili Lip Butters on your lips and cheeks! The tinted shades retail for P550, while you can get the Mint (clear) variant for P450. Shop here.
There are two variants of the Pili Lip Butter, namely, Mint and Tinted. Enthusiasts of the brand recommend applying a generous layer of Pili Ani Moisturizing Pili Lip Butter in Mint onto lips as a primer or top layer for your favorite lippie shade. This beauty hack helps keep drying and chapping at bay any time of the year.
As for the tinted variants, their color payoff is not only great for the lips, but for your cheeks, too! Mary Jane shares, “We crafted a product that remains true to our beauty philosophy: to highlight natural beauty.” She offers advice on how to best optimize Pili Ani’s Pili Lip Butter: “They are great for that lazy ‘girl glow’ on lips and cheeks. Apply on the back of your hands and warm with your fingers for about 10 seconds to bring out the color pigments. Then apply it on both lips and cheeks.”
Also available: The Lip & Face Set, P900. Includes two 3ml bottles of our bestselling Ageless Concentrate and Self-care Night Recovery Oil plus a tinted and clear variant of the Moisturizing Pili Lip Butters. Shop here.
Shades for the tinted variants include: Barely There (natural coral), Barely Red (rich red), Berry (luscious scarlet), and Choclát (nutty red). According to Mary Jane, colors were selected with universal appeal and natural beauty as main considerations. She discloses, “We are adding more colors in the coming months.”
Shop the Moisturizing Pili Lip Butters here.
By Bianca Salonga
Sustainable beauty, wellness, and style are topics often covered by Forbes contributor Bianca Salonga. When the lifestyle journalist is not busy chasing after deadlines, she indulges in unique spa treatments, invigorating yoga sessions, and revitalizing self care rituals.