As the K-beauty boom has proven, people are eager for beauty secrets from around the globe. Allow me to suggest the next location for your radar: the Philippines. It's home to Pili Ani, a brand-new skincare line that recently landed in the US.
To you, this is an unknown brand that has yet to win you over. To me, this is a major milestone. I'm overjoyed to be seeing a beauty brand come out of the country where my parents are from, especially since Pili Ani hails specifically from Bicol, the region in the Philippines where they grew up. Filipino beauty products aren't on the map as far as major US retailers go, and this collection could be the first to change that. But I digress—let's get to the goods. Read more.
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